Category Insights

Introduction

The Category Insights Dashboard is a game-changing tool designed for marketers, e-commerce specialists, business owners, and category managers who want to simplify the complex task of evaluating and improving product and supplier performance.

Why Choose the Category Insights Dashboard?

Get Clear Visibility into Key Metrics
Gain granular insights into how suppliers, brands, and product attributes drive customer reviews and ratings. Understand the factors influencing success or underperformance.
Act on AI-Driven Recommendations
Harness the power of automated sentiment analysis and suggested actions. Know exactly what to improve and replicate with actionable, data-backed strategies.
Spot Trends Early
Identify "Rising Stars" (outperformers) and "Question Marks" (underachievers) to refine your approach. Use trend analysis to track the impact of your adjustments over time.
Save Time with Simple Visualisations
No more wrestling with complicated data. The dashboard’s user-friendly graphs and topic-driven charts offer quick, clear paths to impactful decisions.

Key Benefits

Streamlined Analysis
Eliminate the time-consuming process of manual feedback reviews with automated insights.
Enhanced Performance
Leverage comparative performance data to improve product strategies, boost ratings, and strengthen supplier relationships.
Versatile Applications
Tailored to industries ranging from retail and logistics to automotive, providing insights that adapt to your specific needs.

Filters

Filter	Required?	Description
Hierarchy Name	Required	The merchant account you want to analyse
Tag Key Name	Required	3 tags added as candidates based on distinct value to client with sufficient data volumes. Display is either true or false.
Scatter Values	Default to all	Choose to show: Rising star - Rising star high rated low volume review points Neutral and /or Question mark.
Display Filter	No	Choose to show: All Data Points Data Points With Topics

Graphs

Graph	Description
Timespan	Choose from 365 days, 180 days, 90 days and 30 days.
Review Count	The total number of reviews collected, providing a measure of the feedback volume and relevance for analysis.
Average Rating	The aggregated score of all reviews offering a snapshot of overall performance.
Top 3 Positive Topics	Topics that contribute most to the overall rating.
Top 3 Negative Topics	Topics that contribute most to the overall rating.
Weekly Review Count	The number of reviews received for a supplier or product by week, providing recent insights and trends.
Weekly Average Rating	The average rating of reviews collected by week, showcasing recent performance and customer sentiment.

SR Summaries and Insights

Column	Description
Topic Name	Derived from specific themes or subjects discussed in reviews.
Impact Rank	A numerical measure reflecting the importance or influence of a topic within the selected product or service.
Impact	A qualitative measure reflecting the importance or influence of a topic within the selected product or service.
Topic Summary	Summary or description of the recommended action for the topic.
Topic Action	Action recommended for the topic.

Supplier Rating All Tag Raw Data

Column	Description
Taxonomy Name	The classification based on specific attributes.
Category Name	Specific area of focus.
Quadrant Name	A visual representation of the performance and impact, often based on metrics.
Review Count	The total number of reviews collected, providing a measure of the feedback volume and relevance for analysis.
Average Rating	The aggregated score of all reviews offering a snapshot of overall performance.
Topic Name	Derived from specific themes or subjects discussed in reviews.
Impact Rank	A numerical measure reflecting the importance or influence of a topic within the selected product or service.
Impact	A qualitative measure reflecting the importance or influence of a topic within the selected product or service.
Topic Summary	Summary or description of the recommended action for the topic.
Topic Action	Action recommended for the topic.