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Getting Organic Stars with Feefo

TABLE OF CONTENTS

 

 

Introduction

Organic “gold” stars are rich snippets that appear in Google’s organic results when individual product or service pages include valid structured data and at least one review. Feefo supports you in earning these stars by providing the review and rating data you need to power compliant Product schema.

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How Organic Stars Work

Google uses structured data on your page (typically Product with AggregateRating and Review) to become eligible for rich results that show stars, review counts, and sometimes other attributes. The presence of valid schema does not guarantee stars, but it is a prerequisite for eligibility.​

Organic stars are:

  • Tied to the specific URL where the Product schema and reviews are present.​

  • Only applicable to individual product or service detail pages, not category or listing pages.​

  • Subject to Google’s guidelines on review snippets, including content quality and prohibited product types.

 

Integration Options (On‑Page vs API)

There are two main ways to integrate Feefo data for organic stars:

  1. On‑Page Integration (Display Tool)

    • The Feefo widget is installed on your product or service pages and injects reviews into the page via JavaScript.​

    • Feefo’s integration can output Product, AggregateRating and Review schema automatically, so additional schema work is minimal or not required.​

  2. Reviews API (Custom Integration)

    • You pull rating and review data from Feefo using the Reviews and Summary APIs in product mode.​

    • You build and maintain your own Product schema in the page HTML (commonly as JSON‑LD), using Feefo data to populate AggregateRating and Review fields.​

    • This approach is ideal when you need full control of markup or when you want reviews to be fully visible to Googlebot without relying on JS rendering.



Implementation Checklist

To maximise your chances of earning organic stars:

  • Use the correct schema types

    • Mark up each product or service page with a single canonical Product entity that includes AggregateRating and Review data.​

    • Use JSON‑LD where possible, as recommended by Google.​

  • Only mark up eligible pages

    • Apply Product schema only to individual product or service detail pages that actually display reviews.​

    • Do not mark up category or search results pages with Product schema, as this violates Google’s guidelines.​

  • Populate fields with Feefo data

    • Map feefo summary fields to AggregateRating (for example, rating value and review count).​

    • Map individual Feefo reviews to Review fields such as author, reviewBody, ratingValue and datePublished.​

  • Validate your implementation

    • Use the Rich Results Test to validate URLs or code snippets and resolve any errors or critical warnings.​

    • Test with the Googlebot smartphone option to reflect mobile‑first indexing.

 

Troubleshooting and Common Issues

If your pages validate but stars do not appear:

  • Multiple Product schemas on a page

    • If you are using another plugin or theme that adds Product schema, consolidate into a single Product entity.​

    • Where you must merge, use the same @id across schemas so Google interprets them as one product, not duplicates.​

  • JavaScript not rendering in time

    • If Feefo’s widget injects schema via JS, ensure it loads quickly and is not blocked or deferred so far that Googlebot misses it.​

    • Consider server‑side rendering schema when using the API for more reliable discovery.​

  • Page speed and crawlability

    • Very slow pages, blocked resources, or heavy third‑party scripts can prevent Google from fully rendering and reading your schema.​

    • Use tools such as PageSpeed Insights and similar services to identify and fix performance issues.​

  • Ineligible content or manipulation

    • Do not use Product schema for content that falls into restricted categories for rich results or that is otherwise ineligible under Google’s policies.​

    • Never manipulate the AggregateRating values to inflate scores; doing so risks losing rich results entirely.

Summary

Organic stars depend on accurate Product schema, good‑quality Feefo review data, and a technically sound site that Google can crawl and render. By choosing the right integration path and following implementation and validation best practices, you give your product and service pages the strongest chance of earning and retaining gold stars in organic search