Skip to content
Raise a ticket
  • There are no suggestions because the search field is empty.

Feefo Social Rights Management Overview

Simple. Fast. Creator-friendly. Built for modern brands.

TABLE OF CONTENTS

 

 

Why Rights Management Matters

Today’s consumers trust real people more than polished ads. That’s why user-generated content (UGC) has become one of the most powerful marketing assets for brands.

But before you can use someone’s photo or video in your campaigns, you need clear permission.

Feefo makes this process simple, fast, and fully compliant; without slowing down your marketing team or overwhelming creators.

 

Two Easy Ways to Request Rights in Feefo Social

We offer two workflows designed for different needs. Both are brand-safe and creator-friendly.

 

Rights by Response (Hashtag Method)

The fastest way to get permission on social media.

How it works:

  1. You comment on the creator’s post with:

    1. short rights request

    2. link to your T&Cs

    3. unique hashtag (e.g., #YesBrandYouCan)

  2. The creator replies using that hashtag

  3. Feefo detects the reply instantly

  4. The content is marked as Rights Approved

  5. Everything is logged with timestamps for your audit trail

Benefits:

  • Extremely low friction for creators

  • Happens directly on Instagram, TikTok, or YouTube

  • Higher response rates

  • Public approval stays visible on the post

  • Perfect for fast-moving campaigns

 

Rights by Registration (Form Method)

Ideal when you need stronger legal clarity or customer data.

How it works:

  1. Feefo generates a unique link for the creator

  2. Brands Post the message as DM to original creator using social media platform.

  3. They open a fully branded page with your logo and T&Cs

  4. They fill out a simple form (name, email, location, etc.)

  5. They submit the form to grant rights

  6. Feefo logs the approval and marks the content as ‘Rights Approved’

Benefits:

  • More legally robust

  • Explicit acceptance of T&Cs

  • Optional data capture for CRM or loyalty programs

  • Great for influencer programs, contests, and long-term usage rights

 

Best Practices for Higher Approval Rates

Be Where Your Creators Are

Great content lives everywhere - Instagram, TikTok, YouTube, Twitch, blogs, and niche communities. Feefo helps you request rights across multiple platforms, so you never miss a great piece of UGC.

 

Make it Feel Like Your Brand

Creators respond more when the request feels trustworthy. Feefo lets you customise every touchpoint:

  • Logo

  • Colours

  • Fonts

  • Tone of voice

  • T&C pages

  • Confirmation screens

A seamless branded experience builds trust and boosts approvals.

 

Keep Your Message Clear and Friendly

Your rights request should sound like your brand. Feefo lets you pre-configure message templates, so your voice is consistent.

 

Ask Only for What You Need

Work with your legal team but write T&Cs that creators can understand. Examples:

  • Need content for one campaign → keep terms narrow

  • Want to use content long-term → request broader rights

Clear, honest terms lead to higher approval rates.

 

Why Brands Choose Feefo

Feefo’s rights management tools are designed for modern marketing teams:

  • Fast for creators

  • Flexible for brands

  • Compliant for legal

  • Scalable for high-volume UGC programs

Whether you’re collecting a handful of posts or thousands, Feefo gives you a simple, branded, and audit-ready workflow.