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      Google Analytics

      This article explains how to integrate Google Analytics with Feefo to track activity on your Feefo-hosted pages. By linking your Google Analytics account, you can gain valuable insights into user behaviour and engagement.

      Overview

      Feefo allows you to connect your Google Analytics account to monitor activity on Feefo-hosted pages. This integration provides comprehensive data on user interactions and helps you measure the performance of your Feefo-hosted content.

      Setting Up Google Analytics

      Step 1: Provide Your Google Tracking ID (Optional)

      • Enter your Google Tracking ID (e.g., UA-XXXXXXXXX-X or G-XXXXXXXXXX) into the appropriate field in the Feefo settings.
      • Your Google Tracking ID allows Feefo to send data directly to your Google Analytics account.

      Step 2: Add Additional Tracked Domains (Optional)

      • By default, Feefo will auto-link your analytics tag to your website domain.
      • If you track additional domains in your Google Analytics account, list those domains in the Additional Tracked Domains field.
        • Example: If you track both example.com and example2.com, ensure both domains are added.

      Step 3: Implement Cross-Domain Tracking

      To ensure sessions on Feefo's website are accurately tracked within your Google Analytics account, you must implement cross-domain tracking on your website(s).

      Why Cross-Domain Tracking Is Important

      Without cross-domain tracking, user sessions may be treated as separate visits when they navigate between your website and Feefo-hosted pages, leading to inaccurate data.

      How to Implement Cross-Domain Tracking

      Best Practices

      • Verify Tracking: After setting up, verify that your Google Analytics account is capturing data from Feefo-hosted pages.
      • Enable Debugging: Use tools like Google Tag Assistant or the Real-Time view in Google Analytics to confirm that the integration is working correctly.
      • Maintain Consistency: Ensure the same Google Analytics property is used across your domains for unified reporting.

      For further assistance with Google Analytics integration or cross-domain tracking, please contact our support team or refer to Google's official documentation.