Google Shopping Feed

TABLE OF CONTENTS

• Introduction
• Why Connect Your Google Shopping Feed?
• How to Connect Your Google Shopping Feed
• Automated Data Fetching
• Product Matching
• Summary

 

Introduction

This article will walk you through the quick and easy process of connecting your Google Shopping Feed with your Feefo account. By linking these two platforms, you can enhance your customer experience with engaging product images and detailed product information.

 

Why Connect Your Google Shopping Feed?

Connecting the Google Shopping Feed means that product reviews are sent to Google and can be shown in Google Product Ads e.g. “Shopping” Section of Google. This offers several benefits:

Engaging Experience: Enable product images in your feedback request emails, feedback forms, and Feefo pages to create a more visually appealing experience for your customers.

Direct Access to Product Pages: Display full product descriptions and product page URLs on your merchant reviews page, allowing customers to click directly to the relevant product pages.

Stars:  Connecting and correctly matching products will add stars in next to your products in Google Shopping.

 

How to Connect Your Google Shopping Feed

Connecting the Google Shopping Feed is a very simple 3 step authentication process that can be accessed via the ‘Data Feeds’ menu within the Feefo Hub:

1. To begin connecting your Shopping feed click ‘Get Started’
2. Enter your Google Merchant ID and click ‘Next’
3. Confirm and accept by clicking ‘Connect my Google Shopping account’

 

Automated Data Fetching

Once connected, Feefo will automatically fetch your Google Shopping Feed data. By default, data fetching occurs daily, but you can adjust the frequency in the settings tab to suit your preferences. Once the first fetch is complete, check the percentage ‘Match Rate’ listed in the summary tab.

 

Product Matching

Feefo will automatically link your Feefo product search code to the SKU listed in your Google Shopping Feed. After the initial fetch, check the 'Match Rate' listed in your summary tab. If the match rate is low, ensure that Feefo is matching to the correct field within your Google Shopping Feed. You can modify this setting in the 'Product SKU mapping' settings.

• For Products and reviews to match in the Google shopping feed, a common identifier needs to be found
• You may need to use a Product Catalogue to add additional matching information to your already uploaded product data (e.g. if you do not send us GTIN information in the sales upload, you can use a product catalogue to add this information, making the match easier)
• The match rate is based off the products within the Google Shopping Feed and how many of these products are found within the clients sales feed.

To ensure accurate matching of your product ratings, you can supply strong ID data to Feefo through various methods:

Recommended option

Set up a connection between your Feefo and Google Merchant Centre accounts.

Alternative options

1. Provide the product GTIN along with each transaction in your sales data:
   • If you send data via a sales file
   • If you send data via our Entersaleremotely API
2. Upload a manual product catalogue to your Feefo account, providing a list of your product SKUs and their corresponding GTINs

If your Feefo account spans multiple language domains we recommend supplying the GTIN data via your transactional feed, alternatively please contact Feefo Support for further guidance.

All of the above methods also support a Manufacturer Part Number (MPN) if your products do not have a GTIN.

Adding the product GTIN etc to the sales data is the only way that multi language customers can provide this if it is all from one website URL, so that they can ensure the right product description and URL match to the right language.

It is a standard, which means it represents an agreed industry-wide format for expressing something, in this case the number that identifies an item. 

Please be aware that a GTIN is allocated centrally by the organisation GS1, cannot be arbitrarily assigned and are strictly numeric. 

The inclusion of gtin or mpn and brand in your sales data or product catalogues will be required in future releases. Maximum character length is 14 characters (see below for the different formats). Mainly used by retail merchants selling branded products to ensure accurate matching of Feefo reviews to products when submitting to Google’s product rating programme.  gtin is not used for unbranded products or for those that do not have a GTIN; use mpn and brand instead. 

Usage is as follows:

Supported values:

UPC (in North America/GTIN-12) 

• 12-digit number e.g. 323456789012.
• 8-digit UPC-E codes should be converted to 12-digit codes.
  
  

EAN (in Europe/GTIN-13)

• 13-digit number e.g. 3001234567892.
  
  

JAN (in Japan/GTIN-13)

• 8 or 13-digit number e.g. 49123456 or 4901234567894.
  
  

ISBN (for books)

• 10 or 13-digit number e.g. 1455582344 or 978-1455582341 (exclude any hyphens). If you have both, only include the 13-digit number. ISBN-10 are deprecated and should be converted to ISBN-13. 

ITF-14 (for multipacks/GTIN-14)

• 14-digit number like 10856435001702.
  
  

Schema.org property

• Product.isbn
• Product.gtin8
• Product.gtin12
• Product.gtin13
• Product.gtin14

 

Summary

Connecting your Google Shopping Feed with Feefo is a simple and effective way to enhance your customer experience. By following the three easy steps outlined in this guide, you can seamlessly integrate the two platforms and provide your customers with engaging product content and direct access to relevant product pages.