How to use AI Summary and Trending Topics
TABLE OF CONTENTS
Overview
AI Summary and Trending Topics help shoppers understand customer feedback faster by turning large volumes of reviews into clear, easy-to-scan insights. This guide explains what the feature does, where to find it in the Feefo Hub, and how to use it to improve the review experience on your product pages.
AI Summary is included as part of Feefo’s essential packaged offering. Trending Topics is an additional feature that adds deeper topic exploration, sentiment tagging, and review quote extraction.
What the feature does
AI Summary creates a short paragraph that highlights the main themes appearing across customer reviews. It gives shoppers a quick snapshot of what customers like most and where concerns appear most often.
Trending Topics builds on this by organising review content into meaningful themes. Instead of asking visitors to read through dozens or hundreds of reviews, it helps them explore feedback by specific attributes such as quality, fit, delivery, or ease of use.
Together, these features make review content easier to understand and more useful at the point of purchase.
Why use it
- Help shoppers make faster, more confident buying decisions
- Reduce the effort needed to read and interpret large numbers of reviews
- Highlight the most relevant themes from authentic customer feedback
- Surface product and service trends without manual review analysis
- Improve the visibility and usefulness of trusted content on product pages
This feature is especially useful for products with a high volume of reviews, where common themes can be difficult to spot manually.
Key parts of the experience
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AI Summary - This is the short AI-generated paragraph shown within supported review widgets. It summarises overall customer sentiment and gives a quick overview of recurring themes in the review content.
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Trending Topics - This enhanced view allows shoppers to explore review feedback in more detail. Topics are grouped intelligently and can include sentiment indicators, making it easier to understand how customers feel about specific aspects of a product or service.
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Topic categorisation - The feature can distinguish between product-related and service-related feedback. This creates a cleaner, more useful experience for shoppers and helps your teams separate feedback about the item itself from feedback about fulfilment or delivery.
- Quote-level extraction - Trending Topics can pull relevant lines from review content to support each theme with real customer wording. This gives shoppers added context and proof behind the headline topic.
How to turn it on in the Feefo Hub
- Log in to the Feefo Hub.
- Go to Marketing.
- Open Widget Gallery.
- Select a supported widget type, such as On-Page, Slide-Out, or Pop-up.
- Enable the AI Summary and, if available on your package, Trending Topics display options.
- Choose whether you want to show the summary only, topics only, or both.
The exact display options available to you may depend on your Feefo package and feature setup.
Best practices
- Use the feature on products with strong review volume for the clearest results
- Place review widgets prominently on product detail pages so shoppers can see insights early
- Review topic output regularly to understand what customers mention most often
- Use the themes surfaced by the feature to inform product, merchandising, and customer experience decisions
How it helps your business
For e-commerce teams, AI Summary and Trending Topics improve the shopping journey by making trusted review content easier to consume. For product and customer experience teams, they reveal recurring trends and pain points more quickly than manual review reading.
This means you can support conversion while also learning from customer feedback at scale.