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Setting Up the Media Gallery to Display Customer Photos and Videos

Turn customer photos and videos into high-converting social proof. Use Feefo Media Gallery to display real customer media and boost shoppers' buy confidence.

 

Overview

Buyers rely heavily on real photos and videos from real customers before making purchasing decisions. The Media Gallery gathers all customer-submitted images and videos from your feedback forms into a single visual hub.

This feature solves the challenge of finding, vetting, and sharing authentic customer content. Instead of digging through raw text reviews, your team can quickly curate high-impact photos and videos to showcase real-life product usage, boost brand authenticity, and remove buyer hesitation.

 

Benefits

  • Boost Conversion Rates: Adding visual UGC to product pages increases buyer confidence.
  • Protect Brand Reputation: Easily flag inappropriate or low-quality photos before they go live on your site, keeping your content professional and safe.
  • Fuel Marketing Campaigns: Download high-resolution visual reviews directly from the Hub to re-use across your paid social, email, and ad campaigns.
  • Increase On-Page Engagement: Shoppers spend more time on pages featuring visual customer proof, driving up your average session duration.

 

Get Started

Follow these steps to access and manage your customer media in the Feefo Hub:

  1. Log in to the Feefo Hub and ensure you have selected the correct merchant account.
  2. Click Feedback from the main left-hand menu.
  3. Select the Gallery tab at the top of the screen.
  4. Use Advanced Filters on the right side to filter content by media type (Photos, Videos, or both) and date range.
  5. Hover over any photo or video tile and click the 3-dot ellipsis (...) menu to view options:
    • View Feedback: Jump directly to the full written review associated with the media.
    • Share: Post the customer photo or video to your linked social media channels.
    • Download Media: Save the high-res file to your computer for marketing use.
    • Flag as Inappropriate: Report low-quality or policy-violating images to Feefo for removal.
  6. To display all approved customer media on your site, navigate to Settings > Feedback Preferences and switch on Display customer uploaded media.

 

Pro-Tips

  • Pair with Feefo Media Integration: If you want to build custom visual walls or interactive carousels on your site instead of publishing all media automatically, ask your Account Manager about our Media Integration module to manually curate your best visual reviews.
  • Leverage Customer "Likes": Keep an eye on the bottom-left corner of each tile to see how many shoppers have liked a specific photo. High-engagement photos are prime candidates for your top-performing ads.
  • Optimise Feedback Forms: Ensure your feedback campaign preferences have photo/video uploads enabled; otherwise, customers won't see the option to attach media when leaving a review.

 

Summary

The Media Gallery helps you collect, manage, and display visual user-generated content (UGC) like customer photos and videos in one place. Showcasing real customer media builds instant buyer trust, driving up conversion rates across your product pages.