Configuring Pop-Up Reviews
Capture shopper attention with Feefo Pop-Up Reviews. Customise interactive badges to display verified product and service ratings without cluttering your page.
TABLE OF CONTENTS
- Introduction
- How to install the Pop-up Reviews widget on your website
- Feefo script
- Adding Sales & Product Tags
- Badge code
- Service Reviews
- Product reviews
- Customising Your Pop-up Reviews Widget
- Summary
Introduction
Feefo's Pop-up Reviews widget offers an effective solution for businesses seeking to showcase live service and product reviews directly to their website visitors without the need for a separate 'Reviews' page.
While it may not provide SEO benefits like 'On-Page' review integrations, the Pop-up Reviews widget ensures customers can view reviews conveniently in a separate pop-up window, encouraging them to stay longer on your site and increasing the likelihood of making a purchase. In this knowledge base article, we will guide you through the process of installing and customising the Pop-up Reviews widget on your website.
How to install the Pop-up Reviews widget on your website
Implementing the Pop-up Reviews widget is straightforward, requiring you to copy and paste two short pieces of JavaScript code into the footer of your chosen page's HTML. The process is hassle-free, as Feefo takes care of the JavaScript configuration for you. The code will be unique to your account and customisation choices, automatically generated within the 'Pop-up Reviews' section of the Feefo Hub.
Feefo script
The first line of code you need is a <script> tag, which should be added to the HTML of your chosen page near the closing <body> tag (in the footer). The tag's position in the code doesn't affect the Feefo badge's placement; that will be determined later.
Example code
<script type="text/javascript" src="https://api.feefo.com/api/javascript/feefo-com"></script>
Badge code
Copy and paste the badge code in the location where you want the badge to show up.
If a fixed floating location is defined, the <div> tag is required but its position in the code is not important.
If a fixed floating location is not defined, the <div> tag's position in the code determines the location of the Feefo badge.
Service reviews
For service reviews, insert a specific line of code into your webpage's HTML to display the Feefo badge in the desired location.
<feefo-pop-up></feefo-pop-up>
Product Reviews
For product reviews, you can display either the rating for the product SKU or the rating for the parent product SKU. The badge code for both options is provided, and you can replace the 'product-search-code' with your actual product search code.
Example code for single product SKU
<feefo-product-pop-up sku="{productSku}"></feefo-product-pop-up>
Example code for parent product SKU
<feefo-product-pop-up data-parent-product-sku="my_parent_product_sku"></feefo-product-pop-up>
Adding Sales & Product Tags
You can easily add your sales and product tags to the Feefo script code using the provided format. This allows you to filter and display specific review data on your website, enhancing the customer experience.
Example code
<script type="text/javascript" src="https://api.feefo.com/api/javascript/merchantidentifier?tags=language%3DEnglish,store%3DLondon" async> </script>
Customising Your Pop-up Reviews Widget
Feefo offers several customisation options for both Service and Product reviews within the Pop-up Reviews widget. To begin customising, log in to the Feefo Hub and navigate to 'Display > Pop-up Reviews.'
You can choose the template, colour, position, and other display options for the Service reviews pop-up. Once satisfied with the configuration, save the settings, and copy the unique codes for the Feefo script and badge, pasting them into your website's HTML.

Badge Settings
| Field | Configuration |
| Colour Themes |
Pick the SERVICE/PRODUCT badge theme:
Transparency enabled |
| Badge Size |
Pick the SERVICE/PRODUCT badge size:
|
| Badge Style |
Pick the SERVICE/PRODUCT badge style:
|
| Badge Action |
Clicking on the SERVICE/PRODUCT badge will:
|
Mobile Badge Tab
| Field | Configuration |
| Mobile Badge Setting |
Pick the mobile badge setting:
|
Pop Up Design Tab
| Field | Configuration |
| Attributes |
Pick the attribute colour: #hex |
| Highlight |
Pick the highlight colour: #hex |
| Average rating banner stars |
Pick the colour: #hex Choose the style
|
| Individual rating stars |
Pick the colour: #hex Choose the style
|
| Font scale |
Pick the font scale:
|
AI Summary
| Field | Configuration |
| Product Visibility |
Choose which SKUs display AI Summaries (and Trending Topics, if active) on live widgets. |
| AI Summary |
An AI-powered overview summarising all of your customer feedback. Toggle this on to begin summarising your reviews; the summary will appear on your live widget as soon as background processing is complete.
|
| Dynamic Topic Display *Legacy* |
Display clickable keywords and review snippets to help customers filter reviews. Upgrade to Trending Topics above for richer AI insights, synonym matching, and sentiment summaries on your Product widget. Use the options below if you still need to support topic filtering for your Service widget while our new features are in development. Toggle on/off
|
Media Tab
| Field | Configuration |
| Media |
Show media
|
Attributes Tab
| Field | Configuration |
| Attributes |
Product attributes display mode
Service attributes display mode
|
| Custom Attributes |
Show fit attribute
|
Icons Tab
| Field | Configuration |
| Show icon |
|
Summary
Feefo's Pop-up Reviews widget provides businesses with an excellent solution for displaying live service and product reviews directly to website visitors. By following the installation and customisation instructions, businesses can enhance customer engagement, extend time on site, and increase the likelihood of conversions. Implementing Feefo's Pop-up Reviews widget allows businesses to harness the power of user-generated content and provide a compelling customer experience.
