Understand the Product Catalogue Field Summary

TABLE OF CONTENTS

• Introduction
• What is a Product Catalogue?
• How the Product Catalogue Works
• Uploading Your Product Catalogue to the Hub
• Setting Up Your Product Catalogue Meta Data
• Importance of GTIN, MPN, and Brand
• Product Attributes
• Summary

 

Introduction

In this article, we'll explore what a product catalogue is in Feefo and how it enhances your sales data by providing additional product information. We'll guide you through the process of setting up your product catalogue and uploading it to the Feefo Hub to leverage its benefits effectively.

 

 

What is a Product Catalogue?

If you are unable to send us product related data in the sales feed, a product catalogue is an additional file that contains a comprehensive list of relevant, new, and updated products, along with their associated metadata. This metadata includes essential details such as product images, titles, descriptions, and categories.

 

 

How the Product Catalogue Works

Once your sales data is uploaded, Feefo will match each product from the sale to the corresponding products in your product catalogue via SKU (The Product Search Code). When a match is found, the sales data will automatically be enhanced with the relevant metadata, creating detailed and engaging product information visible to both end-users and your team within the Hub. 

 

 

Uploading Your Product Catalogue to the Hub 

Once the product catalogue is complete it’s time to upload it to the Feefo Hub 

Check the file: 

1. Ensure that all purchasable relevant, new, and updated products are listed in the product catalogue 
2. Check that all relevant, new, and updated products have data for the 'required' fields and verify if any ‘optional’ fields are also needed 
3. Make sure there are no duplicate product search codes 
4. All fields are formatted as text and not numbers 
5. Verify that URLs are formatted correctly with each product link/image link having the correct http or https prefix 
6. Blank rows are not acceptable between products  
7. Save the product catalogue as a CSV/TSV file

 

Validate your product catalogue: 

1. Login to the Feefo Hub 
2. Select ‘Data Feeds’ > ‘Manage Product Catalogue’ 
3. Select ‘Validate Data’ 
4. Select ‘Browse’ and choose the product catalogue CSV/TSV file 
5. Ensure the validation completes without error and displays the ''File Name uploaded successfully" message 
6. If validation fails, repeat the above checks and verify that everything has been edited correctly. If the reason for failure cannot be found, contact our Support Team.

 

Upload the validated product catalogue: 

1. In the Feefo Hub, select ‘Data Feeds’ > ‘Manage Product Catalogue’ 
2. Select ‘Upload Data’ 
3. Select ‘Browse’ and choose the product catalogue CSV/TSV file. 
4. Ensure the upload completes without error and displays the ''File Name uploaded successfully" message.

 

 

Setting Up Your Product Catalogue Meta Data

When preparing your product catalogue for Feefo, it's essential to include the correct fields to ensure smooth data processing. This table outlines the required and optional fields for tab-delimited (TXT) or comma-separated (CSV) files encoded in UTF-8 format. Please note that all field names are case-insensitive, and their order in the file does not impact processing.

 

 

Importance of GTIN, MPN, and Brand

* = Product catalogues that include globally recognised product naming identifiers such as gtin, mpn and brand, and support Google's product categorisation, offer additional identification and matching benefits that Google uses when adding stars. These fields will also become more important in Feefo's future releases so although not required at present, we recommend that they are populated for each product.

 

Product Attributes

Product Attributes are used to extend the single product rating that Feefo requests for products. Rather than just a single rating, you might wish to ask for additional more targeted feedback regarding certain qualities of the purchased items.

Each attribute listed in the product attributes field is separated by a comma which are then shown on the feedback form as separate questions for each attribute. For example, if the product is a t-shirt, you may wish to ask about the fit, colour and quality of materials. In that case, the product attributes field for this product would be:

• Fit,Colour,Quality of materials

Different products can have different attributes. For example:

• A pair of shoes could have the attributes fit, comfort and value for money.
• A washing machine could have the attributes noise, effectiveness of wash and value for money.
• A laptop could have the attributes performance, features, build quality and value for money.

If some products have attributes defined and others don't, only the products with attributes will have the additional questions. Those products without attributes will only display the default product question.

 

Summary

Ensuring your product catalogue contains the required and recommended fields, including GTIN, MPN, and brand, can significantly enhance product identification and matching. By incorporating product attributes, you can gather more targeted feedback from customers, resulting in valuable insights to improve your products and services.