Sales and Product tags

TABLE OF CONTENTS

• Introduction
• How to Use Sales/Service and Product Tags
• Using Sales Tags in the Feedback Form as Dynamic Variables
• How do I use sales and product tags?
• Summary

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Introduction

Feefo provides a useful feature that allows you to create highly focused reports by tagging your sales and product data. Tags are valuable tools that help you categorise and organise your data for targeted analysis. This article will guide you through the process of using sales and product tags, explaining how to apply them in your data uploads or product catalogues. Additionally, you'll learn about using sales tags as dynamic variables within the feedback form.

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How to Use Sales/Service and Product Tags

Tags can be included in your data uploads or product catalogues to create useful groupings and segments for your reports. The process involves using key:value pairs, and each tag entry is case-sensitive. If a client wants to use multiple tags, they can use a comma to separate them. The Key is defined by a list of “approved tag keys” that can be found in the Hub. 

Field name for a TXT or CSV file	Brief description
tags	A list of service levels for analysing the data
parent search code	An identifier for the product's parent search code

 

Service Tags: also called Sales tags relate to the whole order, regardless of the number of products purchased. For example, if you segment by in-store purchases and online. Any products within that order would have the same sales tag - as it’s applicable to the whole order. 

Feefo offers a variety of sales tag keys to help you categorise your data effectively. View them all here.

 

Product Tags: are related to a SKU - and so you would expect to see the same SKUs with the same product tags. If a customer orders multiple items, for example a black dress, a pair of heels and a bag - each of these would carry different product tags as they are very different products.

Feefo offers a variety of sales tag keys to help you categorise your data effectively. View them all here.

Parent Search code: A parent search code is a grouping mechanic for different variants of the same product i.e. different colours, different sizes. We recommend that clients use this so they can display their reviews for all variants of the product on the product pages for the different product variations.

 

Description	Product Search Code	Parent Search Code	Department	Category	Product	Tag
Black Dress	Blackdress _08_10	blackdress	Womenswear	Dresses	Day dresses	department=Womenswear,  category=Dresses,  product=Day dresses
Beige Jumper	BeigeJumper _08_10	beigejumper	Womenswear	Knitwear	Jumper	department=Womenswear,  category=Knitwear,  product=Jumper
Nude Heels	Nudeheels _05_06	nudeheels	Womenswear	Footwear & Accessories	Shoes	department=Womenswear,  category=Footwear & Accessories,  product=Shoes

As you’ll see from the above example, they are all from the same department but different categories and products - so clients can see how Womenswear as a whole is performing, then breakdown and compare categories and products.

Here's how to use sales and product tags:

• Each tag entry should be in the format of key:value.
• Tags can only be applied once per sale or product.
• Make sure to enter the tags exactly as shown, in lowercase without spaces.
• Sales tags can only be applied to sales data, while product tags are relevant to product catalogues.
• If you want to use multiple tags, simply separate them using commas.

Remember, Tags are case sensitive and if you want to use multiple tags, use a comma to separate them.

For example:

saleschannel:phone,salesperson:Jane Williams


Every tag you use must include both a key and a value. The key is the tag itself, such as ‘hotel’, whereas the value (in this instance) helps define which hotel the customer booked. To ensure your tags work correctly, please use the format key:value. If a tag value contains a comma, square brackets [] must be added around the entire tag to ensure it’s read correctly by the system.

For example:

[department:CDs, Vinyl & Tapes]

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Using Sales Tags in the Feedback Form as Dynamic Variables

Feefo now allows the use of sales tags as dynamic variables within the Feedback Form itself. By using the annotation  in the feedback form, where 'key' is replaced with your own sales tag key, you can merge the fields into the form.

For example, suppose you have two sales tags, "source" and "salesperson." You can use them as dynamic variables in the form builder and the result on the feedback form will display the corresponding values for each sales tag.

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Example Sales Tag Keys

Feefo offers a variety of sales tag keys to help you categorise your data effectively. Below are some examples of sales tag keys and their purposes:

 

Tag Key	Type of Tag
accommodation	Sales
accommodationnumber	Sales
accommodationtype	Sales
accountmanager	Sales
advisor	Sales
airline	Sales
area	Sales
arranger	Sales
arrivalairport	Sales
branch	Sales
branchmanager	Sales
brand	Sales
breeder	Sales
businesspartner	Sales
campaign	Sales
city	Sales
clienttype	Sales
consultant	Sales
country	Sales
coupon	Sales
culturecode	Sales
date	Sales
departureairport	Sales
description	Sales
destinationregion	Sales
device	Sales
displayname	Sales
fieldsalesmanager	Sales
franchise	Sales
gym	Sales
hostname	Sales
inboundairline	Sales
insurance	Sales
invoiceno	Sales
language	Sales
locale	Sales
loyalty	Sales
logon	Sales
member	Sales
nationality	Sales
outboundairline	Sales
pbbbooking	Sales
platform	Sales
productline	Sales
provider	Sales
region	Sales
regionalmanager	Sales
regionalsalesmanager	Sales
reviewlanguage	Sales
saledate	Sales
saleschannel	Sales
	Sales
season	Sales
service	Sales
showroom	Sales
showroommanager	Sales
standard	Sales
state	Sales
store	Sales
team	Sales
till	Sales
tourdirector	Sales
trade	Sales
trainer	Sales
travel	Sales
traveldays	Sales
vehiclereg	Sales

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How do I use sales and product tags?

Example Product tag keys (applicable to product catalogues)

Tag Key	Type of Tag
carrier	Product
category	Product
colour	Product
contributor	Product
cruiseline	Product
department	Product
departurecountry	Product
destinationcountry	Product
flightnumber	Product
hotel	Product
location	Product
package	Product
price	Product
product	Product
productbrand	Product
resort	Product
ship	Product
size	Product
style	Product
title	Product
tour	Product
uniqueflightcode	Product
venue	Product
website	Product

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To support Google Shopping feed

Field name for a TXT or CSV file	Brief description
gtin	The Global Trade Item Number (GTIN)
mpn	The Manufacturer Part Number (MPN)

 

We will cover the uses and benefits of adding this into the data feeds in Product Data

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For Products

Field name for a TXT or CSV file	Brief description
gtin	The Global Trade Item Number (GTIN)
mpn	The Manufacturer Part Number (MPN)
parent search code	An identifier for the product's parent search code
product link	The URL to the product page for the product
tags	A list of service levels for analysing the data
product attributes	A list of additional product attributes that the customer can rate for a product. Read more
image link	The full URL starting with http or https to the product's main image

We will cover the uses and benefits of adding this into the data feeds in Product Data

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To support multiple languages in one account

 

Field name for a TXT or CSV file	Brief description
locale	The customer’s locale

 

The language of the feedback email is defined by the account settings, however if you use locale, you can define the language of the email that is sent out.

Summary

Using sales and product tags on Feefo is a powerful way to create focused reports and gain valuable insights from your data. By applying tags in your data uploads or product catalogues, you can organise and segment your information effectively. Additionally, using sales tags as dynamic variables within the feedback form allows for a more personalised customer experience. Refer to the example sales tag keys provided to choose the ones most relevant to your business needs. If you encounter any issues or need further assistance with using tags, Feefo's support team is available to help you optimise your data and reporting process.