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Shopify Conversion Tracking Setup Guide

TABLE OF CONTENTS

 

Overview

This guide explains how to install the Feefo Conversion Tracking Script inside Shopify using Customer Events → Custom Pixels.
The setup takes less than 2 minutes and enables accurate UGC attribution, conversion tracking, and performance analytics.

 

Open Shopify Settings

  1. Log in to your Shopify admin.
  2. Click Settings (bottom‑left).
  3. Select Customer events from the settings menu.

Screenshot 1 — Shopify Settings → Customer events

 

Open the “Custom pixels” Tab

  1. Inside Customer events, click the Custom pixels tab.
  2. Click Add custom pixel.

Screenshot 2 — Custom pixels tab + Add custom pixel button

 

Create a New Pixel

When prompted, enter the pixel name:

IDK_TRACK

Then click Add pixel.

Screenshot 3 — Add custom pixel modal

Paste the Feefo Conversion Tracking Script

Delete any existing content in the code editor and paste the following script:

analytics.subscribe('checkout_completed', (event) => {

console.log('Checkout completed:', event);



if (!window.__idkConversionLoaded) {

   const script = document.createElement('script');

   script.src = 'https://Feefo-cdn.com/version/track.js';

   script.async = true;

   script.onload = () => {

     window.__idkConversionLoaded = true;

     window.dispatchEvent(

       new CustomEvent('idk:checkoutCompleted', {

         detail: event,

       })

     );

   };

   document.head.appendChild(script);

} else {

   window.dispatchEvent(

     new CustomEvent('idk:checkoutCompleted', {

       detail: event,

     })

   );

}

});

Screenshot 4 — Code editor with script pasted

 

Save and Connect the Pixel

  1. Click Save in the top‑right corner.
  2. After saving, click Connect to activate the pixel.

You should now see a green Connected status.

Screenshot 5 — Pixel connected (green)

 

Installation Complete

Your Shopify store is now sending checkout completion events to Feefo.
This enables:

  • Accurate conversion attribution
  • UGC performance analytics
  • Creator ROI tracking
  • Campaign measurement
  • End‑to‑end funnel visibility

No further action is required.

 

Troubleshooting (Optional)

Pixel not firing?

  • Ensure the pixel is Connected
  • Ensure the script URL is correct
  • Ensure no ad blockers are blocking custom pixels
  • Ensure checkout is completed on a live domain (not preview)