TABLE OF CONTENTS
- Introduction
- What is Feefo Smartlink?
- Security and Information Collection
- Monitoring and Reporting
- Generating Unique Links
- Summary
Introduction
Feefo's standard feedback collection involves uploading sales data to the Feefo Hub, which then sends email feedback requests to customers. However, there's an alternative method called SmartLink. In this article, we'll explore the features and functionality of Feefo SmartLinks and how they allow customers to leave feedback without the need for businesses to share their sales order information in advance.
SmartLink can be integrated with the Feedback Request Manager (FMR) by supplying the appropriate tag, which connects to the relevant campaign form. However, it's important to note that FMR is not a prerequisite for utilising SmartLink. Additionally, there are limitations with SmartLink, including the inability to track response rates, conduct private campaigns, and utilise product attributes.
What is Feefo SmartLink?
Feefo SmartLink is an alternative feedback collection method that enables customers to provide feedback without receiving a traditional feedback request email from Feefo. Instead, customers encounter the SmartLink integrated into a form or email provided by the merchant. When customers click on the SmartLink, they are directly taken to the Feefo feedback form, where they can follow the same process as any other customer leaving feedback on Feefo.
Smartlink can inherit Parent Search Code and any other fields a Product Catalogue utilises for use on the Feedback Form, review integration and reporting.
Security and Information Collection
Feefo SmartLinks embed all the necessary information to collect feedback directly into the link itself. The link also includes a security hash to prevent any unauthorised alteration or corruption of the embedded data between the merchant constructing the link and the customer clicking on it.
Monitoring and Reporting
Unlike the standard feedback collection method, SmartLink is not sent to customers via a trackable campaign. Therefore, monitoring the response rate within the Feefo Hub using the reporting suite is not possible for SmartLink-generated feedback.
Generating Unique Links
Due to the link's nature, it must be uniquely generated for each order. The script used to create the link is straightforward and can be implemented in all major scripting languages. When a customer purchases multiple items, the SmartLink generates multiple order lines to accommodate each item.
Summary
Please note that SmartLink is only applicable in specific use cases. If you are interested in utilising Feefo SmartLinks for your feedback collection process, please get in touch with our team to enquire about its usage and obtain further guidance on the integration process.