Skip to content
Raise a ticket
  • There are no suggestions because the search field is empty.

Understand the Feefo Social Dashboard

TABLE OF CONTENTS

 

Introduction

Welcome to your Feefo Social Dashboard! This is your central hub for viewing and managing all the key metrics that power your UGC widgets.

Your dashboard provides a comprehensive overview of how your customers are engaging with your brand through authentic photos and videos, and demonstrates how this powerful social proof is driving real results for your business. Use these insights to optimise your content strategy and maximise conversion.

 

Metrics

The following table details the core metrics you'll find in your UGC Dashboard, helping you to understand the performance and impact of your visual social proof.

Field Description
Total Impressions The total number of times your visual UGC widgets have been displayed to visitors on your website or other platforms.
Total Visitors The total number of visits to pages where your visual UGC widgets are present during the selected time period.
Add to Cart Revenue (£) The total revenue generated from users who clicked on a UGC post within a widget and subsequently added a product to their shopping cart. This directly ties UGC engagement to purchasing intent.
Total Post Clicks The total number of times visitors clicked on any individual photo or video post within your UGC widgets.
Post Blocked By Platform The total number of UGC posts that were collected but blocked or removed by the original social platform (e.g., Instagram, Twitter) or flagged for moderation.
Avg Posts per Product The average number of UGC posts that have been successfully tagged and associated with each active product in your system. This helps assess content depth per product.
% of Products Tagged The percentage of your total active products that currently have at least one associated UGC post (photo or video) tagged to them.
Total Active Products The total count of products in your system that are currently available for sale and are being tracked for UGC performance.

 

Your dashboard includes a range of charts to help you quickly visualise trends and distribution of your UGC performance:

 

Post Count By Platform

  • This chart displays the distribution of posts published across different social platforms like Instagram, Twitter, etc.

  • Insight: Use this to understand which social channels are the most significant sources of your visual UGC.

 

Active Users Overview

  • This chart shows monthly active user impressions or engagement trends broken down by:
    • Total Impressions
    • Total Visitors
    • Total Post Clicks
  • Insight: Monitor overall widget activity and identify peaks or dips in customer interaction over time.


Number of Unique Visitors on Widgets

  • This chart displays the total number of unique users who have interacted with or viewed your UGC widgets each month.
  • Note: Each visitor is counted only once per period, even if they visited multiple times.
  • Insight: Track the reach and audience size for your visual social proof.

 

Number of Tagged Products on Widgets

  • This graph displays the cumulative count of products tagged across your UGC widgets over time.
  • Note: Tagging helps associate user-generated posts with specific products, improving product visibility and engagement insights.
  • Insight: Measure the ongoing success of your product tagging efforts and the growing catalogue of visual content linked to your products.

 

Summary

By monitoring these metrics, you can:

  • Identify your best-performing UGC to promote it across other channels.
  • Spot products lacking UGC and create campaigns to encourage submissions.
  • Measure the direct impact of social proof on your revenue via the Add to Cart Revenue metric.