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Understand the Add to Cart Value Overview

TABLE OF CONTENTS

 

Introduction

The Add to Cart Value Overview is a powerful section of your Feefo Social Dashboard that provides detailed analytics on how your UGC is directly influencing customer intent to purchase. This report is crucial for quantifying the commercial impact of your social proof.

It allows you to drill down from aggregate revenue to individual posts, giving you granular insight into your highest-converting content.

 

Metrics

At the top of the overview, you'll find key aggregated numbers to provide an immediate snapshot of performance for the selected time period:

Metric Description
Total Add to Cart Revenue The total monetary value (£) of all products added to shopping carts after a customer clicked on a UGC post within a widget. This is the ultimate measure of UGC's influence on purchase intent.
Posts The total number of unique UGC posts (photos or videos) that were interacted with and led to a subsequent 'Add to Cart' action.
From UGC Posts The number of 'Add to Cart' events that occurred directly following a click on a UGC post. This highlights the volume of conversions being driven by the content.
Top Channel Identifies the social platform (e.g., Instagram, TikTok, Facebook) that sourced the UGC posts leading to the highest Add to Cart Revenue.

The core of the overview is the detailed report table, which allows you to inspect the performance of every successful UGC post. This is where you can identify top-performing content and the specific customer journeys that led to high purchase intent.

Field Description
UGC A thumbnail or link to the specific visual UGC post (photo or video) that the customer interacted with.
SKU / ID The Stock Keeping Unit or unique identifier of the product that was added to the cart following the UGC post click.
Price The price of the product that was added to the cart at the time of the event.
Post The title or short description of the individual UGC post.
Source The original social media platform (e.g., Instagram, Twitter) where the post was first published.
Page Referrer The specific page URL on your website where the customer viewed and clicked on the UGC widget (e.g., a specific Product Display Page).
Collection Type Indicates how the UGC was collected (e.g., via a branded hashtag, direct upload, or post-purchase review invitation).
Date The date and time the 'Add to Cart' event occurred.
Media Specifies the type of media (e.g., Photo, Video).

 

Exporting Your Data

For deeper analysis, external reporting, or archival purposes, the data within the Add to Cart Value Overview can be easily exported.

  • Look for the "Export" button, found in the top-right corner.

  • You will be given the option to export the data in two common formats:

    • Excel/CSV: Ideal for manipulation, filtering, and analysis in spreadsheet software.

    • PDF: Suitable for printing, sharing, or including in presentation documents.

Tip: Exporting the data to Excel/CSV allows you to calculate additional metrics, such as the Total Add to Cart Revenue per Post or the average Price of products influenced by a particular Source.