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AI Moderation

AI Moderation by Feefo is an advanced, automated solution designed to streamline the management and moderation of customer reviews.

TABLE OF CONTENTS

 

Introduction

Leveraging the latest in artificial intelligence, AI Moderation ensures that every piece of feedback aligns with your brand’s standards—removing inappropriate content, flagging sensitive topics, and prioritising constructive insights. This means you can maintain a trusted, high-quality review environment without the manual effort.

 

Features

  • Intelligent Content Analysis: Feefo’s AI scans each review for compliance with your brand’s guidelines, detecting inappropriate language, spam, or off-topic submissions.

  • Automated Decision-Making: The system automatically decides whether to publish, flag, or reject reviews, taking the burden off your team.

  • Instant Notifications: Reviewer notifications are triggered so customers receive clear explanations if their review is published, rejected, or needs revision.

  • Customisable Rules & Automation: Set moderation policies, keywords, and criteria tailored to your business requirements.

  • Consistent Moderation Standards: AI applies the same standard to every review, so your brand’s reputation remains protected and your review ecosystem stays balanced.

 

Benefits

  • Save Time and Reduce Costs: Eliminate hours of manual moderation and let your team focus on higher-impact customer engagement.

  • Faster Issue Resolution: Respond to negative, sensitive, or problematic reviews in real time, improving the overall customer experience.

  • Enhanced Brand Trust: By ensuring only appropriate, genuine feedback appears on your site, customers gain confidence in your review platform and your brand.

  • Consistent Quality Control: AI delivers a reliably fair and even-handed moderation process, reducing human error or bias.

  • Scalable for All Business Sizes: Whether you handle hundreds or thousands of reviews, AI Moderation grows with you effortlessly.

 

How does it work?

  1. Review Submission: A customer leaves a review via your Feefo platform.

  2. AI Analysis: The AI engine analyses the review to check for compliance with your custom policies—looking at language, spam signals, and brand guidelines.

  3. Automated Moderation: Based on its assessment, the AI automatically approves, rejects, or flags the review for further attention (if needed).

  4. Reviewer Notification: Customers are informed of the status of their review—if rejected, they’ll know why and may be guided on how to resubmit.

  5. Continuous Monitoring and Reporting:
    All reviewed content and moderation actions are logged and visible in your Feefo dashboard, giving you control and transparency.

 

Summary

Feefo’s AI Moderation empowers you to maintain a high standard of customer feedback—delivering efficiency, consistency, and trust without the workload. It’s a modern, scalable solution that keeps your brand protected and your customers engaged.