What is Feefo?

TABLE OF CONTENTS

• Introduction
• Who we are
• Our value proposition
• Our core pillars

Introduction

Feefo is the Gold Standard in customer review and feedback management that empowers businesses to collect, analyse, and showcase verified customer reviews and ratings. With Feefo, businesses can harness the power of customer feedback to build trust, enhance customer experiences, and drive growth. In this article, we'll delve into the core features and benefits of Feefo, highlighting how it can revolutionise the way businesses interact with their customers.

Who we are

Friends, Family, Feefo.

Behind every right decision is a reliable review.

Founded in 2006, Feefo works with 6,500+ brands worldwide to collect reliable and constructive reviews they can learn from and display. We provide invite-only, verified customer feedback, so consumers can learn how people like them feel about different products and services. And companies can truly discover what they’re doing right, and where they can improve. This allows Feefo’s clients to create transparent, trusted relationships and deliver exceptional services that their customers can depend on - every time.

We are an international organisation, with offices in London and Petersfield, Hampshire in the UK, Boston USA and Melbourne, Australia as well as remote workers across the globe. Feefo currently has over 150 employees and we’re still growing. The team designs, develops and supports the Feefo platform making use of nearshore partners, which continues to evolve as we focus on continuous improvement of our product.

We pride ourselves on being reliable, honest, transparent and approachable as an organisation.

Our value proposition

Feefo delivers an omnichannel, sector-agnostic solution for purchaser-verified feedback collection, management, and display, empowering multi-territory brands with data-driven insights that bridge the gap between CX and digital marketing.

• Global Scale & Flexibility: A flexible, sector-agnostic platform supporting multi-language and multi-territory merchants with omnichannel verified feedback collection.
• Compliance & Trust: Protect your brand reputation and ensure strict compliance with modern consumer laws, including the DMCC regulations.
• Commercial Impact: Drive on-site or in-store sales conversions, optimise the intersection of CX and digital marketing, and heavily boost search engine performance.

Our core pillars

Feefo’s end-to-end platform is built on three core pillars designed to capture authentic customer sentiment, amplify your brand’s digital presence, and uncover growth opportunities.

Collect: Seamless & Omni-channel
Gather high-conversion public and private feedback at every critical touchpoint. Whether through SMS, email, WhatsApp, or tailored surveys, Feefo makes it effortless for customers to share their experiences. Take the pulse of your audience with Net Promoter Scores (NPS) and custom private insight questions, all while contributing to sustainability via our Treefo initiative.

Display: Trust Amplified
Turn User-Generated Content into your most powerful marketing asset. Leverage our industry recognised TSA badge and Google partnership to showcase authentic, verified social proof that aids customer research, ensures absolute transparency, and drives consideration. With flexible display options via API, AI-powered topic displays, and automated AI Replies, you can dynamically present compliant, high-impact feedback exactly where it influences conversions most.

Analyse: Data-Driven Growth
Transform raw feedback into actionable business intelligence. Our comprehensive Reporting Suite features automated reports, bespoke reporting configurations, and data exports tailored to your team. Instantly track NPS performance, utilise advanced Sentiment Analysis to uncover customer trends, and set up smart alerts and triggers to proactively manage your brand reputation.