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In Mail

TABLE OF CONTENTS

 

Introduction

In Mail is a direct and personalised email feedback collection tool that enables businesses to engage customers right in their inbox. By sending targeted, branded review requests via email, Feefo In Mail helps you gather more authentic customer feedback, improve response rates, and strengthen customer relationships—all while maintaining compliance with privacy regulations.

Features

  • Personalised Email Requests: Customise email content with customer names, purchase details, and brand messaging to increase relevance and engagement.
  • Branded Templates: Use professional, fully branded email templates that align with your company’s look and feel.
  • Automated Sending and Scheduling: Schedule feedback requests to be sent automatically at optimal times, such as post-purchase or after service delivery.
  • Multi-Language Support: Reach global customers with emails in their preferred language.
  • Compliance Built-In: Ensure all communications comply with GDPR, CCPA, and other data protection laws.
  • Performance Tracking & Analytics: Monitor open rates, click-through rates, and response rates in real time to optimise your campaigns.

 

Benefits

  • Increase Review Collection: Personalised and timely email requests encourage more customers to share feedback.
  • Enhance Customer Engagement: Thoughtful communications build stronger customer relationships and brand loyalty.
  • Maintain Brand Consistency: Branded emails reinforce your identity and professionalism.
  • Speed Up Insights Gathering: Automate the review request process for quick, efficient feedback collection.
  • Ensure Data Privacy Compliance: Built-in regulatory adherence protects you and your customers.

 

How does In Mail work?

  • Create and Customise Templates: Develop email templates tailored to your brand and customers.
  • Schedule Feedback Requests: Set automatic sending triggers aligned with customer journeys.
  • Send Branded Emails: Customers receive personalised review invitations directly in their inboxes.
  • Collect and Moderate Reviews: Reviews submitted via email invitations are verified and managed within Feefo.
  • Analyse and Act: Use insights from collected reviews to improve products, services, and customer experiences.

Learn how to activate and customise In Mail.

Summary

In Mail delivers a simple, effective, and compliant way to collect verified customer feedback via personalised email invitations—helping you build trust, improve satisfaction, and grow your business.